Starting and managing a business, whatever service or product yours may offer, is very challenging. You are Certainly providing a great service, offering a superb product but are you able to find your customers?
You may think it is enough to offer better service or products than your competitors to strive.
In most cases, it is by far a misconception. We have seen hundreds of awesome businesses shut down in less than 6 months while their competition is growing despite offering a lower quality service/product.
Nowadays digital marketing strategies shape customer opinions and expectations much more effectively than the traditional media (Television, radio, print ads).
We collected a few points to help your business come up with the best digital marketing strategies.
1| Builds The Right Audience & Clientele
Create your brand and unique voice to catch people’s attention. To that, you have to know exactly who is your target audience, who you want to reach out to.
Doesn’t matter how versatile your business is, there is a big chance you will not sell it if you are just going for the general public to hear your calling. You know the saying “If you’re trying to speak to everyone, you will end up speaking to no one.” Your message will get lost in the millions.
A little tip: If you want to sell sunglasses, probably you won’t find your customers in gaming circles. Or if you are managing a cocktail bar, my first guess wouldn’t be football fans.
A strong online marketing strategy is going to give you a unique voice that convinces your potential customers to turn into actual customers right at the beginning of the research stage.
2| Builds Your Brand Recognition & Projects Your Brand’s Values
More than 70% of customers choose a hotel based on their social media and online presence in 2017 and these numbers are only going to grow.
If you are a hotel seeking help with online and social media marketing, you should choose wisely. Because whoever will manager she/he will end up managing your virtual front desk and will become the first contact to your existing and new customers.
This person will define your customer experience even without your guests stepping into the building or making their first booking.
3| Promotes Your Brand
Get yourself seen on social media. You are going to perform much better if you are not always self-advertising but posting some valuable content about your market, neighborhood (if in hospitality) besides the catchy campaign posts.
Since social media is not everything, it is really important to monitor and be active on review sites such as Tripadvisor, Yelp, Google, Trustpilot and so on. Your constant presence will show how important your customers are to you and you can turn a bad review to a positive one by posting the appropriate response.
Replying to positive feedbacks will create a chance for you to highlight more of the benefits of your products and make it more lovable. As such a high number of people go through reviews, it is a great chance to turn many in doubt into customers.
Keeping an eye on reviews is another superb opportunity to find out what people love about your service and what can be improved.
4| Deals With Your Competition
It takes time to learn how and what you can do to make your voice heard, to stand out from the crowd. Spend some time researching your competitors or the brands you think have really found a way to speak to their audience.
Ask the question; why are they successful at finding their customers? Why do I like this brand? As it is a demanding part of building a reputation that will bring profit, you need to spend some time every day online.
This pats off relatively quickly and definitely at a much smaller cost than traditional media.
5| They Create Unique Content
People spend only a few minutes on websites, therefore you need to grab their attention quick. Eye-catching photos of the product, let it be sunglasses or hotel rooms and brief but informative descriptions will make a great first impression.
Presenting good deals with catchy keywords to make it easily understandable but attractive to everyone. It is important to make the browser make feel they need your product without appearing pushy or spammy.
Blogging is a vital part of being seen. You may think it is a good tool for a hotel or B&B but what can it do for my product?
Every product can be perfectly showcased by a well written and regularly updated blog. A well-managed blog for your product will help you gain better SEO ranks, have a wider audience and have many questions answered about the company.
Knowing your customers and competitors will help you create the right content throughout your campaign so do not spare time to get to know them. By pressing a button, we can gather so much information. Let your own customers inspire you to perfect your digital marketing strategy.
Publish the articles, photos your audience loves and finds engaging.
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