Here you’ll find our ultimate guide to digital marketing resources and tools useful in 2020. It’s filled with our favorite marketing tools that made our life much easier and helped us and our clients improve their online business, branding, and grow their revenue.
You’ll find a quick description of the tools and if you need more detailed info about each just click on the links (the text in blue color) and go to the brand’s landing page where you’ll find plenty of information. This way you can be sure that you make the most informed decision before joining or buying a new service or tool.
Social Media Tools & Resources
Tailwind app helps out small businesses tremendously just as well as larger ones. If you are too busy to keep an eye on your social media accounts, more specifically Pinterest and Instagram, this application looks after the scheduling and analyzing of valuable data.
You just upload your posts and all is taken care of. Tailwind is definitely the best Instagram and Pinterest management app.
You are going to get more exposure and engagement if your posts are online at the right time. It costs only $9.99/month/account and the annual subscription can save you $60.
For businesses that are on a tight budget, Canva is a great site to create high converting posts for free or at a very low cost (there are items for a charge but most of them are free).
You can find free to use photos and illustrations that allow you to as creative as you can get. Not to mention the photo editor feature, where you can make your shot even more popping and unique to stand out of the crowd on social media.
You can also add text to get the attention of your potential customers.
If you are spending money on ads Google AdWords, Facebook, Twitter, and many more platforms – and who doesn’t? – then your new best friend is going to be Improvely. It is a superb tool for tracking how your ads perform, how you can improve, and really see what is working, and what isn’t.
You can save a lot of time, energy and of course, money with this software. Not to mention all the stress caused by not always being able to understand why some ads don’t work.
Fortunately, you can get the answer quite quickly and hassle-free. It starts at $29/month and as you grow you can upgrade to a different plan.
HOSTING | WEB DESIGN | BLOGGING TOOLS
Siteground is definitely among the best web hosting platforms you can find nowadays. They offer great customer service, where experts are ready to help you 24/7 and the quality of their hosting is also top-notch.
They host over 2 million domains and their satisfaction rate is way above average (94% on Trustpilot). They offer various packages depending on your site’s traffic and size with servers in Europe and the USA too.
They do professional hosting for WordPress sites as well as for Woocommerce shops and other sites too. Prices start at $9/month.
Although Liquid Web offers low-cost web hosting as well, it is rather for the growing, larger businesses, which require professionalism and reliability.
If you have a large number of visitors each month and you don’t want to risk any downtime or glitches, Liquid Web is your best solution.
They pride themselves in perfectionism and they do live up to expectations because their hosting proved to be one of the most reliable out there. You can find WordPress hosting at $19/month. If you are looking for multi-server hosting, that starts at $1000/month.
If you are the DIY type of person, there is nothing more useful than Elegant Themes. Their visual builder platform can be learned and leveraged within a short period of time to create an outstanding website, that looks good and performs well.
You can be as creative as you want; you can bring your vision alive with the help of Elegant Themes at a much lower cost than hiring a professional. Pick your theme, then customize it to your taste.
You are just a few clicks away from having the website of your dreams. You can buy yearly access for $89 or a lifetime for $249.
Proof is a very useful tool that helps you easily personalize your website (without coding) for every customer this way increasing your revenue. It’s perfect for online stores and small businesses which are looking to sell products but don’t have a reputation like large brands.
You can set it up easily and it will make your site more convincing by showing some prompts about the product or your site in general. The small pop-ups show how many visitors have been on the site recently, or how many people contacted you, and so on.
It will make your site look desirable and more credible. They have a 14-day free trial and their prices vary depending on your traffic. Prices start at $29/month.
SEO & DIGITAL MARKETING TOOLS
Another game-changer is Semrush, which is an all-rounder that makes your life easier in so many ways. You can perform in-depth competitor researches, which helps you understand how to become stronger and take over your competition.
If you are new to content creation, then this helper is also one of your best choices as it does help you get the most out of your by running a full audit. You can improve your SEO score pretty easily and quickly by using Semrush. It costs $99.95 (Pro) or $199.95 (Guru) a month. This may seem steep, but the value it delivers is definitely worth it.
HubSpot is the perfect addition to your business is in need of an all-rounder assistant. This software helps you grow your customer database and manage your contacts. You can easier follow up on leads and convert a larger amount with less effort.
You will access to a huge number of tools and apps, even for free. That’s right, as a small business you can start for free and upgrade as you grow. It is a great opportunity for small and ambitious businesses to begin growing without having to spend a lot.
If you are already producing growth, it is recommended to begin with a paid plan, the starter pack is $40/month.
Many huge brands use KWFinder.com as it is a must-have tool when it comes to beating the competition and becoming visible online. SEO can be our friend but it will quickly turn against you if don’t create content that actually works for you.
It is crucial to use the right keywords and this site can help you to master SEO and keyword research. KWFinder.com is easy to use, straight forward with all the information one might need to kick off their success story. It has three different plans, the basic one is $33/month.
EMAIL MARKETING TOOLS
Another favorite of ours is ConvertKit. This tool also offers a free plan for up to 1000 subscribers with access to everything. If you want to make your subscribers fall in love with your new content, ConvertKit surely knows how to.
They have created a platform for you, where you can create stunningly beautiful and professional-looking emails to be sent out.
For remarketing, there is no better way than causing a pleasant surprise when your addresses open their mails. Once you have grown your database plans start at $29/month.
When it comes to creating a mailing list, you have to consider a few points that will make your life easier and save money for you as well.
Aweber is pretty easy to use and it only gets more expensive as you grow. It is pretty great, because why pay a lot of money for a little site? You can also easily create stylish emails and even landing pages, so you can get the attention of your visitors.
What makes the Aweber email subscription tool so friendly, is that you can give it a free trial to make sure it is a good fit for you. Otherwise, prices start at $16.15/month.
E-COMMERCE MARKETING TOOLS
Printful is actually a great company that looks after almost all aspects of running a successful e-com store.
The only thing you have to worry about are the design, customer service, and marketing, the rest is all taken care of by Printful. Once a sale is completed, you can sit back and relax knowing that the product is being printed and delivered safely.
They are the most reliable fulfillment company for anything that can be customized; mugs, pillows, tote bags, clothes, posters, and other cool items. Printful allows a successful kickstart at a low budget.
If you are planning to start your own e-commerce site and have little or no experience with WordPress, your best choice is Woocommerce. It is actually free, so if you are not completely certain about your success, it is better to kick off with the least possible expenses.
This WordPress plugin will help you create the design you had dreamed of and also provides a secure platform for both you and your customers.
Woocommerce is without a doubt going to be your best choice for starting an online store on a budget.
AFFILIATE MARKETING TOOLS
Join reliable and profitable affiliate sites and let influencers, bloggers, and media sites generate revenue for you in exchange for a small percentage.
Awin is another large company that has such a large database and clientéle, there is no way you cannot find something suitable for you.
As a marketer, there are nearly a quarter of a million-sellers who are looking for advertisers and as business you have the opportunity to be displayed on over 16K websites.
It is pretty impressive, you are very likely to be able to boost your sales within a short period of time at a very low cost.
ShareASale.com is going to be a new best friend for both businesses and marketers who wish to make a steady income from commissions.
As a Business you can register to have your product sold for a commission. It saves a lot of time and money if you sort of outsource the marketing part of your activities. You can’t only sell physical products, it can be anything.
Once you found a suitable advertiser or they found you, you can offer a percentage for the sales. It is straight forward and even hotels or restaurants can benefit from using it.
ONLINE COURSES FOR INDEPENDENT BUSINESS OWNERS
If you are looking to become a true leader you have to possess many skills, more than only knowing the business.
On Masterclass you can hear some of the most remarkable businesspeople tell what is the key to their success.
If you are planning to come up with a product, or already have one, there are classes, which offer help to realize your dreams from scratch. If you are running a successful business and wish to grow, you can find accomplished experts to support you as well. Apart from businesspeople, you can also obtain skills that are useful but not exactly business management topics, such as negotiation tactics, marketing, and so on.
360training is a very good friend of all business owners in the USA. This site offers regulatory-approved courses in almost all fields.
If you are in construction, hospitality, or real estate, you can get almost all certificates that are necessary to operate legally. They are always up to date meaning, they take care of all the research for you, it is just up to you to learn it.
The site also has great customer service, so if you have any questions or troubles, they are around to help.
When it comes to educating yourself even while in the business, it is inevitable to learn from the best in your expertise.
EdX.org was founded by Harvard and MIT Universities, you have access to thousands of courses, which can help you either move forward in your career or become a better leader of your business.
You can find free courses as well, but most of the certified ones come for a fee. You are going to be delighted to see that you can certificates, diplomas, and even online degrees.
You can save a lot of money and time while actually getting high quality, ivy-league education.
Practical Tools & Support with running a successful business on a budget
BBVA has just been through a rebranding and according to them they have just got stronger and even more reliable. If you are looking for one of the best financial services, BBVA is definitely worth your time to explore.
It is one of the largest multinational financial services company based in Madrid and Bilbao, Spain. It is one of the largest financial institutions in the world and is present mainly in North America, Spain, South America, Turkey, and Romania. They maintained a solid growth over the past year, so if you are uncertain about which is the most reliable investment bank, BBVA may have the answer for you.
Intuit is a great solution for those, who had just started their business. If you are self-employed or actually run a small business, Intuit has your back.
With three software, Quickbooks, Turbotax, and Mint, you have it all covered. Quickbooks helps you with payroll, while Turbotax will look after your tax-related matters. Mint can be pretty useful as well, it offers support with budgeting and overall money control, which makes it easy for you to keep an eye on all transactions.
So if you are not able to afford an accountant, these apps can do all what a successful business needs. Naturally, when your business is skyrocketing and grows to a certain size, it is better to hire an actual accountant.